T.U.C.
Press & TV
30 Second TV ad
Frame 1 (0-8 seconds)
Opens with a close up shot of the Union Jack. Heavy, marching footsteps are heard giving the effect of a BNP march,
SFX: Feet marching, then angry crowd.
VFX: Union Jack is in full colour, while the people and background are desaturated with only faint colour.
Frame 2 (8-16 seconds)
As the camera zooms out, it becomes apparant that this is
not in fact a BNP march.
Frame 3 (16-21 seconds)
By the end of frame three, the camera has zoomed out to a long shot to reveal people of varied ethnic backgrounds wearing work uniforms such as builder, chef, policeman, butcher.
Frame 4 (24-30 seconds)
MVO: Britain works the longest hours in Europe. Go Home!
VFX: Angry crowd fades out.
EFX: Image fades out to black. Logo and text fade in.